Fractional Country Director Thailand
Business Consultant & Strategist in Thailand
Proudly worked with
Is Your Strategy Getting
Stuck in the Weeds?
The Reality Gap
Your reports say one thing. The bank account says another. You don't have eyes on the ground to verify what is actually happening.
No Local Commander
Your local team is waiting to be told what to do. Without a peer leader in the room, decisions stall and initiative dies.
Cultural Friction
Western expectations don't always map to Thai hierarchy. This creates invisible drag that kills your speed to market.
Hero Dependence
Your revenue relies on one or two people working too hard. That isn't a system. That is a liability.
You Can’t Fix Operations Without Boots on the Ground.
You have the capital. You have the vision. But without a trusted operator in Bangkok, you are flying blind. You sense the friction—the polite nods that mean “no,” the stalled initiatives, or the “yes men” who are afraid to give you the bad news.
Most consultants deliver a strategy deck and leave you to manage the mess.
I do the hard stuff everyone else avoids.
I don’t just advise; I step in as your Country Director. I tackle the root causes that don’t have textbook answers. I ask the hard financial questions your local managers neglect. I audit the cultural gaps that are silently killing your margins.
We move from “hoping it gets done” to “knowing it is done.”
My approach is hands-on. I build the commercial infrastructure: restructuring workflows, verifying vendor contracts, and installing the management systems that force accountability.
You stay in control of the vision. But you no longer have to worry if the execution is happening to your standard.
If you are ready to secure your commercial position and remove the operational risk, let’s schedule a no-pressure conversation.
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Feel Like Your Fighting Gravity?
If you are constantly pushing just to get basic execution, you have a systems problem. You are fighting the structure instead of governing it.
Missing Your
Safety Net?
One compliance mistake or cultural screw-up can derail your P&L. Managing high-stakes growth without a proxy is a gamble you don’t need to take.
Ready To Rise Above
the Distractions?
Let’s install the systems that allow your Thailand operations to run at a western standard. You focus on the horizon; I handle the noise.
Secure Local Leadership
Practical Translation
We turn high-level strategy into a tactical checklist that actually makes sense to the local team.
The Truth Teller
I act as the bridge between HQ and the local office. I give clear directives and I give you the unvarnished truth.
Low-Risk Deployment
Get executive-level leadership without the massive cost ($200k+) of relocating a full-time expat.
Your Strategic Proxy
I have been in Bangkok since 2012. I hold PR status. I know how the systems work. I am not here to be a “Yes Man.” I am here to protect your interests, build your infrastructure, and ensure your business runs professionally.
Scott is one of the most inspiring people I’ve ever worked with. He always takes the time to explain complex tasks in a way that makes them easy to understand. He’s always encouraging us to grow and improve. Scott is not just a great leader but also a mentor who genuinely cares about our development.
Prasopchok "Copter" Punyawatsirikun
Marketing Coordinator, Baan Thai
Scott stands out for his innovative approach to work and his strategies are incredibly organized and process-driven. I am confident that he would bring significant value to any organization and drive success.
Chatchadol "Bank" Limsumangkalakul
Digital Marketing Consultant
Scott is one of the most passionate, friendliest, and smartest people I have ever worked with. His commitment to solving problems, is nothing short of remarkable. Under his helm, our internal work process was greatly improved – becoming much more efficient with a greater quality of deliverables – through the smart usage of tools in combination with his guidance.
Jirawat "Kao" Tariya
Designer, Agoda
The Process is Simple
The Audit
We look at your current position. We find the friction points and the operational risks to overcome.
The Plan
We decide exactly what standards need to be installed and how we are going to measure success.
The Command
I step in to oversee the execution, ensuring your interests are protected and your strategy is realized.
How We Develop Your Advantage
Remove Operational Friction
Remove Operational Friction
Get Truthful Data
Get Truthful Data
Fix the Execution Gap
Fix the Execution Gap
Kill Bureaucracy
Kill Bureaucracy
Align the Leadership
Align the Leadership
Build Scalable Systems
Build Scalable Systems
Align the Entire Operation
Executives
You move from micromanaging to governing. You get accurate reporting and a reliable system. You can finally focus on the high-level strategy because the daily engine runs correctly without you.
Team Leaders
They get the clear direction they crave. I provide the frameworks and mentorship they need to lead with confidence. They stop guessing what Headquarters wants and simply execute the plan.
Staff Members
Confusion kills productivity. Your team gets simple workflows and clear goals. They know exactly what success looks like so they can finally do their best work.
It's Time For Change
Doing It Alone
- Local teams wait for permission.
- Reports often mask the real risks.
- Cultural friction slows down every initiative.
- You are stuck managing the daily noise.
Doing It Together
- Leaders execute without constant oversight.
- You get unvarnished financial truth.
- Operations run at higher standards.
- You focus on high-level strategy.
Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff.
Mark Friedman
Managing Director,
Baan Thai Immigration Solutions
Drop of a Hat Guarantee
You’re juggling many roles, and it can be overwhelming. I guarantee that within the first 30 days of working together, you’ll feel a significant weight lifted off your shoulders. If you don’t feel this relief, I’ll provide a full refund, no questions asked.
Tremendous upside and zero risk!
Frequently asked questions
I support business owners and leaders from a wide range of industries who want to build stronger teams and sustainable growth.
Most clients notice positive changes within the first few weeks as we begin working together and implementing practical strategies.
We have open discussions to clarify your goals, then take action together—combining hands-on support, coaching, and communication with your whole team.
No long-term contracts are required. You get flexible support based on your needs, with the freedom to adjust as your business changes.
Yes. I have experience supporting teams across different cultures and regions, both in-person and remotely.
Engagements start at $1,500 USD , with flexible options based on your goals. Short-term project packages are also available for specific initiatives. Let’s discuss what works best for your business.
What is a fractional CMO?
A fractional CMO is an expert marketing strategist
who dedicates a fixed amount of time to a business
in a given month. As a leader in your c-suite, a
fractional CMO can drive initiatives forward in a way
that a less experienced hire or an outsourced vendor
never could.
How does it work?
Once you and I confirm we’re a good fit for one
another, I will join as an internal leader — driving
initiatives, leading meetings, and collaborating with
other teams — but without the expense and
obligations of a full-time hire.
Full-time vs.
Fractional
By reducing your executive headcount, you eliminate
the risk and expense of a bad-fit full-time hire. This
saves money on the salary, benefits, insurance,
bonuses, and other costs associated with hiring for
leadership roles.
