Fractional CMO

I help businesses attract their ideal clients.
To capture the attention of your target audience, you need to provide value and earn their trust. I'll show you how.

Proudly worked with

Are you facing any of these
marketing challenges?

My business isn’t growing like I know it can.

My website doesn’t attract the right audience.

I spend money on marketing that doesn’t work.

I’m tired of marketers who don’t understand my business.

Marketing doesn't have to be a solo sport

You don’t need to face these challenges on your own. Nor do you need to rely on freelancers or agencies that never take the time to understand you.

As your marketing partner, I’ll work with you and your team to create tailored campaigns featuring material that speak directly to your target audience.

By teaming up to follow a proven inbound methodology, we’ll create valuable content that earns the trust of your ideal buyers.

 

Marketing doesn't have to be a solo sport

You don’t need to face these challenges on your own. Nor do you need to rely on freelancers or agencies that never take the time to understand you.

As your marketing partner, I’ll work with you and your team to create tailored campaigns featuring material that speak directly to your target audience.

By teaming up to follow a proven inbound methodology, we’ll create valuable content that earns the trust of your ideal buyers.

You deserve a better kind of marketing

Here's how we'll grow your business, together.

Strategic focus

We’ll have 1:1 meetings where we define your goals and create a marketing strategy that's tailored just for you.

Connected and aligned

I'll work with the key members on your team so we can develop a strategy and execution plan that works for everyone.

No long-term contracts

Our partnership lasts only as long as you’re benefiting. I'm here for as long as you need me, but you're never locked in.

Working with our Growth Manager got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.

Jason Buckley

CEO,

 Jasco Technology

Getting started is easy

Have a no-obligation call

We’ll discuss your business and goals to see if we’re a good fit for each other.

Develop a plan together

We’ll create a marketing plan and growth strategy based on your goals.

Team up to grow your business

We'll work together to implement your marketing system so it pays for itself.

Marketing has changed.

If you don’t adapt, you’ll get left behind.

It used to be simple: You could spend a bit of money on campaigns and you’d get leads. Money in, leads out, simple as that. But now you’re spending money and your leads are far fewer, if you’re getting any at all. The old way isn’t working anymore, and it’s time for a change.

Traditional marketing only worked if you distracted your target buyer from their everyday routine and convinced them to make a purchase. The problem is, we’re all busy people and no one wants to be distracted any more. We’ve gotten less tolerant of this noise and much better at tuning it out.

There’s a far more effective way to market your business.

Rather than disrupting your ideal buyers, the key is to provide valuable information that draws them to you. They’ll have questions before they make any purchasing decision. If you provide them with the answers and empower them with knowledge, you will earn their trust.

People do business with those they trust.

To earn trust and gain credibility from your ideal buyers, your content must be useful. Churning out subpar content won’t work. It has to give correct and timely answers to the questions people are asking. It must also be optimized so that Google knows that it’s the best information online. There are no shortcuts. Quality content wins.

So how can you go about creating quality content that attracts your ideal buyers?

Marketing agencies and freelancers can help, but they have to balance the workload of all of their clients. Creating unique and useful content for everyone simply doesn’t scale, so it’s easy for your business to just become a number. High volume almost never translates into high quality.

It’s time for a different approach.

I go the opposite direction from the volume game by working with only three clients at a time. This way, I ensure my clients are putting out quality content all the time. If you partner with me, I will take the time to understand your business and your ideal buyers, so that together we can develop your brand messaging and content strategy.

Once the strategy is in place, I’ll work alongside you and your team to build an effective website and inbound marketing system that creates useful and valuable content, consistently. I become a member of your team, with responsibilities and ownership, rather than just another outsourced vendor.

If you’re ready for a change, let’s have a non-sales call and see how I can help.

We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.

Jamie Lustfield

Account Manager,

 A Couple of Gurus

Before going through the Marketing Blueprint, we were unclear how to tie strategy, marketing, and sales together to connect with our audience. The calls with our strategist were a great way to take all the unfinished ideas we’d been having and either discard them, or put them into action.

Eric Baryol

Principal,

 Leverage IT Consulting

We were opening new locations in new markets and needed help. The Blueprint process created a cohesive content strategy for pushing out blogs and social media, and for marketing strategies that tie into our site, online presence, and sales.

Stephanie Strachan

General Manager,

 Club4Fitness

Let’s team up.

I’ll work with you every step of the way, learning about your business and helping you define your strategy. I’m connected with talented writers, designers, developers, and specialists, so we can build your marketing dream team.

Hubspot Certified
Inbound Marketing Email Marketing

GlassHive Partner

Google Analytics Certified

founding member

Growth Connect Network

We’re an international team of marketing strategists. We use a proven methodology to help mid-sized businesses grow.

Everything you need to grow

Market Research

Brand Positioning

Persona Creation

Brand Messaging

Content Strategy

SEO Strategy

Website Planning

Marketing Automation

Sales Enablement

Everything you need to grow

Marketing Plan

Tactics without strategy is the noise before defeat. It also wastes a lot of time and money. Our way is to create a plan: We develop your brand messaging, identify your ideal customers, and then identify the content to meet their needs.

Conversion-Focused Website

Your digital storefront has to attract your ideal audience and provide them a clear path to conversion. We’ll rebuild your site using the latest best practices in website user behavior, SEO, analytics, and web design.

Inbound Strategy & Coaching

I will teach you how to develop content that pulls your ideal audience in, rather than shouting for their attention. Content that answers the questions your prospects are asking so you can earn their trust and win their business.

Augment your existing team

Leadership

Business leaders trust me to lead their marketing strategy so they can stop wearing so many hats and focus on their business.

Marketing

In-house marketing leaders partner with me and my team of specialists, so they no longer have to manage everything on their own.

Sales

Sales reps and account managers turn to me to convert their valuable client knowledge into material that fills up their pipeline.

Are we a good fit?

We are a fit if…

We’re not a fit if…

Guiding
beliefs

Strategy first

Strategy first

I help you define your goals for the future and use this knowledge to set objectives, and schedule actions to achieve them.

Create for humans

Create for humans

Marketing is the art and science of persuading individuals to take action – that’s why I always focus on addressing the goals and challenges of real people, rather than just search engines.

Persuade with value

Persuade with value

I work closely with you and your team so we can share your knowledge with prospective buyers. Our aim is always to answer their questions, gain trust, and build relationships.

Quality over quantity

Quality over quantity

Rather than churning out mediocre content that no one will read, I take the time to produce content that matters. Content that is worth sharing.

Play the long game

Play the long game

Shortcuts don’t work. Instead, I take a systematic approach: 90-day campaigns that allow us to track outcomes and make meaningful adjustments, so, you achieve real results.