Fractional CMO
Proudly worked with
Are you facing any of these
marketing challenges?
My business isn’t growing like I know it can.
My website doesn’t attract the right audience.
I spend money on marketing that doesn’t work.
I’m tired of marketers who don’t understand my business.
Marketing has changed.
It used to be simple: You could spend a bit of money on campaigns and you’d get leads. Money in, leads out, simple as that. But now you’re spending money and your leads are far fewer, if you’re getting any at all. The old way isn’t working anymore, and it’s time for a change.
Traditional marketing only worked if you distracted your target buyer from their everyday routine and convinced them to make a purchase. The problem is, we’re all busy people and no one wants to be distracted any more. We’ve gotten less tolerant of this noise and much better at tuning it out.
There’s a far more effective way to market your business.
Rather than disrupting your ideal buyers, the key is to provide valuable information that draws them to you. They’ll have questions before they make any purchasing decision. If you provide them with the answers and empower them with knowledge, you will earn their trust.
People do business with those they trust.
To earn trust and gain credibility from your ideal buyers, your content must be useful. Churning out subpar content won’t work. It has to give correct and timely answers to the questions people are asking. It must also be optimized so that Google knows that it’s the best information online. There are no shortcuts. Quality content wins.
So how can you go about creating quality content that attracts your ideal buyers?
Marketing agencies and freelancers can help, but they have to balance the workload of all of their clients. Creating unique and useful content for everyone simply doesn’t scale, so it’s easy for your business to just become a number. High volume almost never translates into high quality.
It’s time for a different approach.
I go the opposite direction from the volume game by working with only 3-4 clients at a time. This way, I ensure my clients are putting out quality content all the time. If you partner with me, I will take the time to understand your business and your ideal buyers, so that together we can develop your brand messaging and content strategy.
Once the strategy is in place, I’ll work alongside you and your team to build an effective website and inbound marketing system that creates useful and valuable content, consistently. I become a member of your team, with responsibilities and ownership, rather than just another outsourced vendor.
If you’re ready for a change, let’s have a non-sales call and see how I can help.
You deserve a better kind of marketing
Strategic focus
We’ll have 1:1 meetings where we define your goals and develop a marketing strategy that's tailored just for you.
Connected and aligned
I'll work with the key members of your leadership team and create an execution plan that works for everyone.
No long-term contracts
Our partnership lasts only as long as you’re benefiting. I'm here for you as long as you need me, but you're never locked in.
What is a fractional CMO?
How does it work?
Once you and I confirm we’re a good fit for one another, I will join as an internal leader — driving initiatives, leading meetings, and collaborating with other teams — but without the expense and obligations of a full-time hire.
Full-time vs. Fractional
Getting started is easy
Have a no-obligation call
We’ll discuss your business and goals to see if we’re a good fit for each other.
Develop a plan together
We’ll create a marketing plan and growth strategy based on your goals.
Execute our plan and grow
I'll lead the marketing team so we can achieve the results you've always wanted.
Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff.
Mark Friedman
Managing Director,
Baan Thai Immigration Solutions
How a fractional CMO will help grow your business
Marketing Plan
Marketing Plan
Conversion-Focused Website
Conversion-Focused Website
Content Strategy
Content Strategy
Repeatable Marketing System
Repeatable Marketing System
Vendor Selection
Vendor Selection
Recruiting
Recruiting
What I'll provide to your team
Business Owners
Business owners trust me to lead their marketing strategy so they can stop wearing so many hats and focus on their business.
Internal Marketers
Internal marketers and content producers get the strategic direction and guidance they've always wanted.
Sales Team
Sales reps get more appointments booked thanks to more effective and highly targeted inbound marketing campaigns.
Your accountable marketing leader
I’ll work with you to build the marketing team and systems that your business needs. No more guesswork. You’ll finally get to take the burden off your shoulders and reach the growth you know your business is capable of achieving.
Hubspot Certified
Inbound Marketing Email Marketing
Google Analytics Certified
Execution by marketing experts
We'll build a small foundational team, supplemented by my network of talented specialists.
Marketing leaders solve
critical business challenges.
Without a CMO
- You have no plan or strategy and leave your marketing to chance.
- You're trying to sell to anyone and everyone and getting no results.
- You are uncertain where your marketing dollars are going or if you're getting a positive ROI.
- Marketing campaigns are a cost on your balance sheet and something you avoid.
With a CMO
- You have a strategy in place and quarterly campaigns are running like clockwork.
- You're creating tailored messaging, appealing to needs and desires, and winning deals.
- You are tracking KPIs, know exactly where your money is going, and your ROI continues to improve.
- Marketing campaigns bring in new business and fuel your growth.
What clients say
We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.
Jamie Lustfield
Account Manager,
A Couple of Gurus
Scott will take you through foundational work so that you can better understand the clients your company is pursuing. That foundational work is incredibly important and valuable.
Mark Friedman
Managing Director,
Baan Thai
Working with our fractional CMO got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.
Jason Buckley
CEO,
Jasco Technology
founding member
Growth Connect
I’m part of an international network of fractional CMOs. We use a proven method to help mid-sized businesses grow.
