Fractional CMO
Proudly worked with
Are you facing any of these
marketing challenges?
My business isn’t growing like I know it can.
My website doesn’t attract the right audience.
I spend money on marketing that doesn’t work.
I’m tired of marketers who don’t understand my business.
Marketing doesn't have to be a solo sport
You don’t need to face these challenges on your own. Nor do you need to rely on freelancers or agencies that never take the time to understand you.
As your marketing partner, I’ll work with you and your team to create tailored campaigns featuring material that speak directly to your target audience.
By teaming up to follow a proven inbound methodology, we’ll create valuable content that earns the trust of your ideal buyers.
Marketing doesn't have to be a solo sport
You don’t need to face these challenges on your own. Nor do you need to rely on freelancers or agencies that never take the time to understand you.
As your marketing partner, I’ll work with you and your team to create tailored campaigns featuring material that speak directly to your target audience.
By teaming up to follow a proven inbound methodology, we’ll create valuable content that earns the trust of your ideal buyers.
You deserve a better kind of marketing
Strategic focus
We’ll have 1:1 meetings where we define your goals and create a marketing strategy that's tailored just for you.
Connected and aligned
I'll work with the key members on your team so we can develop a strategy and execution plan that works for everyone.
No long-term contracts
Our partnership lasts only as long as you’re benefiting. I'm here for as long as you need me, but you're never locked in.
Working with our Growth Manager got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.
Jason Buckley
CEO,
Jasco Technology
Getting started is easy
Have a no-obligation call
We’ll discuss your business and goals to see if we’re a good fit for each other.
Develop a plan together
We’ll create a marketing plan and growth strategy based on your goals.
Team up to grow your business
We'll work together to implement your marketing system so it pays for itself.
Marketing has changed.
It used to be simple: You could spend a bit of money on campaigns and you’d get leads. Money in, leads out, simple as that. But now you’re spending money and your leads are far fewer, if you’re getting any at all. The old way isn’t working anymore, and it’s time for a change.
Traditional marketing only worked if you distracted your target buyer from their everyday routine and convinced them to make a purchase. The problem is, we’re all busy people and no one wants to be distracted any more. We’ve gotten less tolerant of this noise and much better at tuning it out.
There’s a far more effective way to market your business.
Rather than disrupting your ideal buyers, the key is to provide valuable information that draws them to you. They’ll have questions before they make any purchasing decision. If you provide them with the answers and empower them with knowledge, you will earn their trust.
People do business with those they trust.
To earn trust and gain credibility from your ideal buyers, your content must be useful. Churning out subpar content won’t work. It has to give correct and timely answers to the questions people are asking. It must also be optimized so that Google knows that it’s the best information online. There are no shortcuts. Quality content wins.
So how can you go about creating quality content that attracts your ideal buyers?
Marketing agencies and freelancers can help, but they have to balance the workload of all of their clients. Creating unique and useful content for everyone simply doesn’t scale, so it’s easy for your business to just become a number. High volume almost never translates into high quality.
It’s time for a different approach.
I go the opposite direction from the volume game by working with only three clients at a time. This way, I ensure my clients are putting out quality content all the time. If you partner with me, I will take the time to understand your business and your ideal buyers, so that together we can develop your brand messaging and content strategy.
Once the strategy is in place, I’ll work alongside you and your team to build an effective website and inbound marketing system that creates useful and valuable content, consistently. I become a member of your team, with responsibilities and ownership, rather than just another outsourced vendor.
If you’re ready for a change, let’s have a non-sales call and see how I can help.
We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.
Jamie Lustfield
Account Manager,
A Couple of Gurus
Before going through the Marketing Blueprint, we were unclear how to tie strategy, marketing, and sales together to connect with our audience. The calls with our strategist were a great way to take all the unfinished ideas we’d been having and either discard them, or put them into action.
Eric Baryol
Principal,
Leverage IT Consulting
We were opening new locations in new markets and needed help. The Blueprint process created a cohesive content strategy for pushing out blogs and social media, and for marketing strategies that tie into our site, online presence, and sales.
Stephanie Strachan
General Manager,
Club4Fitness
Let’s team up.
I’ll work with you every step of the way, learning about your business and helping you define your strategy. I’m connected with talented writers, designers, developers, and specialists, so we can build your marketing dream team.
Hubspot Certified
Inbound Marketing Email Marketing
Google Analytics Certified
founding member
Growth Connect Network
We’re an international team of marketing strategists. We use a proven methodology to help mid-sized businesses grow.
Everything you need to grow
Market Research
Brand Positioning
Persona Creation
Brand Messaging
Content Strategy
SEO Strategy
Website Planning
Marketing Automation
Sales Enablement
Everything you need to grow
Marketing Plan
Conversion-Focused Website
Inbound Strategy & Coaching
Augment your existing team
Leadership
Business leaders trust me to lead their marketing strategy so they can stop wearing so many hats and focus on their business.
Marketing
In-house marketing leaders partner with me and my team of specialists, so they no longer have to manage everything on their own.
Sales
Sales reps and account managers turn to me to convert their valuable client knowledge into material that fills up their pipeline.
Are we a good fit?
We are a fit if…
- You want to take an inbound-first approach, attracting your ideal customers with quality content and building their trust.
- You understand the importance of strategy, and you are willing to devote the necessary time to building that strategy.
- You want a collaborative solution, where you partner with someone who integrates marketing into your company culture.
We’re not a fit if…
- You want to take an outbound-first approach, promoting your products/services with generic advertisements and emails.
- You want to launch marketing campaigns right away, because speed is more important to you than long-term results and ROI.
- You want a done-for-you solution, where marketing lives in a silo and doesn't require collaboration from you or your team.
