Frequently asked questions

Account & Billing

Marketing Campaigns

I sure can! I specialize in inbound marketing, which is all about creating valuable and useful content that your ideal buyers are actively searching for. This includes blog articles, epic guides, eBooks, infographics, and various tools like price calculators that will help you capture leads. Then we can nurture those leads with emails to warm them up for your sales team.

But here is what’s important to understand: I don’t offer a “done-for-you” solution. To create useful and valuable content, it’s absolutely critical that your team works closely with me. This will ensure your messaging and campaigns communicate your unique offerings. But more importantly, it will develop your in-house marketing competence. In fact, as much as I’ll enjoy creating valuable content that captures quality leads for your business, my goal is to help you develop your own marketing system so your team doesn’t have to rely on me.

My retainer ranges from $500-$1,500 per month depending on level of engagement, and I recommend at least $3,000 per month be allocated to content development and SEO campaigns.

I take the inbound-first approach because of how important it is to have your website and content on point. But once your inbound campaigns are running, I can certainly oversee advertising campaigns. My team includes ad specialists that have several certifications including Facebook Blueprint, Google Ads Search, Google Ads Display, and LinkedIn Ads. Even with advertising, the focus should be on providing value or boosting quality content, rather than creating ads that interrupt and annoy.

Marketing Strategy

Yes, it’s truly risk-free.

I know how difficult it can be to sift through all the marketing options available. It can take months to decide and there are no guarantees. If you choose the wrong option, you’ll have wasted a lot of time and money. 

I’ve shifted this risk from you to me. If you start with a Marketing Blueprint, I’ll invest my time and effort on you and your business. If you’re not satisfied for any reason within the first 14 days, I’ll give you a full refund. No questions asked.

I only work with a handful of clients long term, so it’s important to determine that we’re a good fit. The Marketing Blueprint is the easiest way to make sure this will be a great marketing partnership.

Not at all, but your skepticism is reasonable.

You’ve probably encountered some sort of “blueprint” or “roadmap” before. Maybe it was an automated report that didn’t provide any real value. Or perhaps you’ve received a proposal full of pages showing how great an agency is, to convince you to sign a 1-2 year contract.

My Marketing Blueprint isn’t a proposal, it isn’t an automated report, and it isn’t generic. Rather than pitching you services, the purpose of the Marketing Blueprint is to provide you with value from day one. It’s a marketing analysis, strategy, and plan that we’ll develop together to help you reach your goals.

Each week we’ll speak together, refine your strategy, and I’ll provide you with deliverables that you’ll benefit from, even if you don’t choose to hire me on an ongoing basis. The Blueprint will be unique to your business because we will create it through research and consultation.

If your brand messaging is on point and you already have buyer personas and a marketing strategy, that’s great! It will make the process even smoother. I’ll incorporate what you have.

However, we can’t skip the Blueprint because it’s a critical step. While you know about your business, I need to make sure I get to know it as well, so I can market you effectively.

Once your strategy is well defined in your Marketing Blueprint, we can turn the plan into action. The two key focus areas will be rebuilding (or improving) your website and creating and launching your marketing campaigns.

We can work together on a per project basis or on a monthly retainer basis. I’ll customize the solution based on the level of engagement that works best for you.

If you want to discuss more about your specific situation, just schedule a non-sales call and we’ll figure out the best solution.

Platform / Technical

Yes, we support both free SSL certificates and custom SSLs. Our free SSL certificates are generated by Cloudflare and are suitable for the majority of websites. However, we also support custom SSL certificates for websites that require them.

Website Build

Absolutely! A website plan is included in your Marketing Blueprint which details all the pages I suggest for your site. For the site build itself, I can either act in an advisory role (creating wireframes for each page), or I can work with my team to handle the complete writing, design, and development. The price will vary depending on the size, complexity, and level of engagement you require.

We don’t want to waste your money by directing visitors to a site that isn’t able to effectively capture leads. As part of the Marketing Blueprint, we’ll assess your current website: Is it consistently capturing leads? Does it demonstrate your differentiation in the market? Does it offer an organized and appealing experience for the user? How is its search performance?

If it checks all the boxes, we may not need to rebuild it. If we do, you’ll have ample opportunity to direct its design and make it a reflection of your brand and your personal tastes. The most important thing is that your website is working well before we launch your marketing campaigns.

Website Support

Yes, you can! You’ll have full access to the backend of your site to make changes yourself via the WordPress dashboard. If you’re signed up to our Website Support or Dedicated Support plans, you can also send any website requests to us, and we’ll take care of them for you.