Fractional CMO Thailand
The three key ingredients for growing your business
Why it matters
Most businesses lack a growth strategy. They run campaigns without understanding their own differentiation, identifying their ideal customers, or analyzing the competition. And so, the campaigns fail to connect.
How to make it work
As your fCMO, I immerse myself in your business and use proven methodologies to develop your strategy. I use our new strategy to create campaigns that resonate with your ideal customers. This is the fastest and most effective way to generate leads.
Why it matters
If you only know how to react to the market, you won’t succeed. You can’t attract quality leads by trying to chase trends, undercut rivals, or distract people with outbound ad campaigns. You can hire an agency, but they won’t really understand your business or your customers.
How to make it work
As your fCMO, I will build your in-house competency. I will identify the people, tools, and processes to make your marketing effective. I’ll pick the right CRM and marketing software and create a repeatable 90-day system so we can learn, iterate, and not simply react.
Why it matters
Business leaders often make marketing one of their many responsibilities. They wear too many hats, so they never develop marketing strategy or capabilities. But marketing isn’t something you can do on the side anymore — it’s specialized and constantly evolving. It requires continuous iteration by an expert who’s accountable to your business.
How to make it work
As your fCMO, I provide you cost-effective and low-risk access to expertise and leadership. I take ownership of your marketing and help you not only develop a marketing system that grows your business but also put the right people in place to keep it working.
Start with a strategic marketing plan.
We use a proven system to identify your competitive advantages and create brand messaging that inspires your ideal clients to take action.
Which program is right for you?
- Recommended
Marketing Transformation
12-week program
Proven methodologies create a foundation for your in-house marketing capabilities, setting you up for long-term, stable success.
$3,000
/mo
Three monthly payments
Marketing Blueprint
6-week program
Customized marketing plan and executable strategy to help your in-house marketing team and vendors highlight your differentiation.
$5,000
One-time payment
Marketing Transformation
Marketing Blueprint
Overview
Duration
12 weeks
6 weeks
Time commitment
Medium
High
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
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Team leader interviews
—
Client interviews
—
Marketing vendor interviews
—
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
—
3-month marketing plan
—
Marketing dashboard
—
Team structure
—
Job descriptions
—
Candidate interviews
—
Marketing vendor interviews
—
Training programs
—
Marketing systems
—
Marketing Transformation
Overview
Duration
12 weeks
Time commitment
Medium
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
Team leader interviews
Client interviews
Marketing vendor interviews
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
90-day marketing plan
Marketing dashboard
Team structure
Job descriptions
Candidate interviews
Marketing vendor interviews
Training programs
Marketing systems
Marketing Blueprint
Overview
Duration
6 weeks
Time commitment
High
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
—
Team leader interviews
—
Client interviews
—
Marketing vendor interviews
—
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
—
90-day marketing plan
—
Marketing dashboard
—
Team structure
—
Job descriptions
—
Candidate interviews
—
Marketing vendor interviews
—
Training programs
—
Marketing systems
—
Implement your strategy with a marketing leader on your team.
Gain cost-effective access to marketing expertise and build a repeatable system that grows your business. You can start with a fully accountable fCMO or choose the level of leadership you require.
- Fractional CMO
As your Fractional CMO, I will take ownership of your marketing to ensure results. I will perform foundational analysis, strategy planning, and team building, and develop your 90-day content plans.
- $6,000 per month
- Up to 40 hours per month (10 hrs / week)
- Marketing Coach
As your Marketing Coach, I will provide strategic direction and training to your marketing team members. My goal will be to ensure your inbound marketing is a repeatable success.
- $3,500 per month
- Up to 20 hours per month (5 hrs / week)
- Marketing Advisor
As your Marketing Advisor, I will operate in the background, providing feedback and advice so everyone in your company stays headed in the right direction. I will be available to bounce ideas off and problem-solve.
- $1,000 per month
- Up to 5 hours per month
- Hiring Assistance
The challenge for any marketing team is finding the right people. I will handle this as the marketing hiring manager. I will define the roles and responsibilities for your new in-house marketing team then work with your HR department or a recruiter to fill them.
- Included with fCMO engagements
- Vendor Selection
Not only will I oversee your internal marketing team, but I’ll also select vendors to suppliment the team in areas that don’t require a full-time hire. I will interview potential vendors, evaluating them for quality, and ensure they are a good fit for the organization.
- Included with fCMO and Marketing Coach engagements
Hear from our clients
We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.
Jamie Lustfield
Account Manager, A Couple of Gurus
Scott will take you through foundational work so that you can better understand the clients your company is pursuing. That foundational work is incredibly important and valuable.
Mark Friedman
Managing Director, Baan Thai
Working with our fractional CMO got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.
Jason Buckley
CEO, Jasco Technology
Our proven 3-phase process for sustainable growth
The only marketing solution that gets less expensive over time.
Phase one
Your marketing strategy
Through research and a series of 1:1 calls, I will learn all about your business. I will then work with you to define your areas of differentiation and highlight your strengths.
I will create customized brand messaging and find the best ways to get that message to your target audience. Your business begins building a body of marketing content that empowers your sales team to close more deals.
Phase two
Your marketing capabilities
With your strategy defined, I will uses this phase to make sure we have the right people, tools, and processes for executing that strategy and monitoring the results.
This includes everything from having the right CRM to making sure the right people are in the right roles. The lessons learned from each campaign are fed back into the system to constantly improve and consistently grow your business.
Phase three
Ongoing marketing guidance
With your system up and running, I will adapt our engagement level as needed, staying on as marketing lead or transitioning to a coach or advisor role.
My ultimate goal is to replace myself with a full-time internal marketing leader. This is a sign of your growing in-house competency, and that your marketing system will keep working even after our engagement ends.
Can I help you reach your goals?
Book your 15-minute discovery call to find out.
Drop of a hat guarantee
Business leaders need to wear a lot of hats. It’s exciting, but also stressful. I guarantee that within the first 30 days of working together, you’ll know your marketing is in good hands. It’ll be one less hat you have to wear. And if you don’t feel this weight off your shoulders, I’ll give you your money back.
Tremendous upside and zero risk!
Frequently Asked Questions
Unlike traditional marketing agencies or consultants, the Fractional CMO service offers:
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Deep, hands-on involvement in your business’s marketing operations.
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Long-term strategic leadership rather than short-term fixes.
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Cultural expertise tailored to Thailand’s unique market.
It’s a flexible, high-impact solution for businesses ready to grow without the overhead of a full-time executive.
This service is perfect for expat-owned businesses or larger Thai companies that need strategic marketing leadership but aren’t ready for a full-time CMO. If you’re looking to scale, refine your marketing, or build a stronger team, this could be the right fit. Not sure? Book a free consultation to explore your needs.
The Fractional CMO service provides:
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In-depth marketing analysis to identify your business’s unique challenges and opportunities.
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Custom strategy development aligned with your goals and the Thai market.
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Team leadership and development to build your in-house marketing capabilities.
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Hands-on guidance to implement and refine your marketing initiatives.
With Scott’s 12+ years of experience in Thailand, you get a partner who understands both your business and the local landscape.
The Fractional CMO service is priced at 200,000 THB per month. This premium offering is designed for businesses in Thailand ready to invest in high-level, hands-on marketing leadership. It’s ideal for companies seeking serious growth and a tailored approach to their marketing strategy.