Fractional CMO services
Experience a better kind of marketing
The three key ingredients for growing your business
Why it matters
Most businesses lack a growth strategy. They run campaigns without understanding their own differentiation, identifying their ideal customers, or analyzing the competition. And so, the campaigns fail to connect.
How to make it work
As your fCMO, I immerse myself in your business and use proven methodologies to develop your strategy. I use our new strategy to create campaigns that resonate with your ideal customers. This is the fastest and most effective way to generate leads.
Why it matters
If you only know how to react to the market, you won’t succeed. You can’t attract quality leads by trying to chase trends, undercut rivals, or distract people with outbound ad campaigns. You can hire an agency, but they won’t really understand your business or your customers.
How to make it work
As your fCMO, I will build your in-house competency. I will identify the people, tools, and processes to make your marketing effective. I’ll pick the right CRM and marketing software and create a repeatable 90-day system so we can learn, iterate, and not simply react.
Why it matters
Business leaders often make marketing one of their many responsibilities. They wear too many hats, so they never develop marketing strategy or capabilities. But marketing isn’t something you can do on the side anymore — it’s specialized and constantly evolving. It requires continuous iteration by an expert who’s accountable to your business.
How to make it work
As your fCMO, I provide you cost-effective and low-risk access to expertise and leadership. I take ownership of your marketing and help you not only develop a marketing system that grows your business but also put the right people in place to keep it working.
Start with a strategic marketing plan.
We use a proven system to identify your competitive advantages and create brand messaging that inspires your ideal clients to take action.
Which program is right for you?
- Recommended
Marketing Transformation
90-day program
Proven methodologies create a foundation for your in-house marketing capabilities, setting you up for long-term, stable success.
$6,000
/mo
Three monthly payments
Marketing Blueprint
6-week program
Customized marketing plan and executable strategy to help your in-house marketing team and vendors highlight your differentiation.
$8,000
One-time payment
Marketing Transformation
Marketing Blueprint
Overview
Duration
90 days
6 weeks
Time commitment
Medium
High
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
—
Team leader interviews
—
Client interviews
—
Marketing vendor interviews
—
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
—
90-day marketing plan
—
Marketing dashboard
—
Team structure
—
Job descriptions
—
Candidate interviews
—
Marketing vendor interviews
—
Training programs
—
Marketing systems
—
Marketing Transformation
Overview
Duration
90 days
Time commitment
Medium
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
Team leader interviews
Client interviews
Marketing vendor interviews
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
90-day marketing plan
Marketing dashboard
Team structure
Job descriptions
Candidate interviews
Marketing vendor interviews
Training programs
Marketing systems
Marketing Blueprint
Overview
Duration
6 weeks
Time commitment
High
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
—
Team leader interviews
—
Client interviews
—
Marketing vendor interviews
—
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
—
90-day marketing plan
—
Marketing dashboard
—
Team structure
—
Job descriptions
—
Candidate interviews
—
Marketing vendor interviews
—
Training programs
—
Marketing systems
—
Implement your strategy with a marketing leader on your team.
Gain cost-effective access to marketing expertise and build a repeatable system that grows your business. You can start with a fully accountable fCMO or choose the level of leadership you require.
- Fractional CMO
As your Fractional CMO, I will take ownership of your marketing to ensure results. I will perform foundational analysis, strategy planning, and team building, and develop your 90-day content plans.
- 2 days per week
- $6,000/month
- Marketing Coach
As your Marketing Coach, I will provide strategic direction and training to your marketing team members. My goal will be to ensure your inbound marketing is a repeatable success.
- 1 day per week
- $3,500/month
- Marketing Advisor
As your Marketing Advisor, I will operate in the background, providing feedback and advice so everyone in your company stays headed in the right direction. I will be available to bounce ideas off and problem-solve.
- Available as needed (reactive)
- $1,500/month
- Hiring Assistance
The challenge for any marketing team is finding the right people. I will handle this as the marketing hiring manager. I will define the roles and responsibilities for your new in-house marketing team then work with your HR department or a recruiter to fill them.
- Included with fCMO engagements
- Vendor Selection
Not only will I oversee your internal marketing team, but I'll also select vendors to suppliment the team in areas that don't require a full-time hire. I will interview potential vendors, evaluating them for quality, and ensure they are a good fit for the organization.
- Included with fCMO and Marketing Coach engagements
Hear from our clients
We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.
Jamie Lustfield
Account Manager, A Couple of Gurus
Scott will take you through foundational work so that you can better understand the clients your company is pursuing. That foundational work is incredibly important and valuable.
Mark Friedman
Managing Director, Baan Thai
Working with our fractional CMO got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.
Jason Buckley
CEO, Jasco Technology
Our proven 3-phase process for sustainable growth
The only marketing solution that gets less expensive over time.
Phase one
Your marketing strategy
Through research and a series of 1:1 calls, I will learn all about your business. I will then work with you to define your areas of differentiation and highlight your strengths.
I will create customized brand messaging and find the best ways to get that message to your target audience. Your business begins building a body of marketing content that empowers your sales team to close more deals.
Phase two
Your marketing capabilities
With your strategy defined, I will uses this phase to make sure we have the right people, tools, and processes for executing that strategy and monitoring the results.
Phase three
Ongoing marketing guidance
With your system up and running, I will adapt our engagement level as needed, staying on as marketing lead or transitioning to a coach or advisor role.
My ultimate goal is to replace myself with a full-time internal marketing leader. This is a sign of your growing in-house competency, and that your marketing system will keep working even after our engagement ends.
Can I help you reach your goals?
Book your 15-minute discovery call to find out.
Drop of a hat guarantee
Business leaders need to wear a lot of hats. It’s exciting, but also stressful. I guarantee that within the first 30 days of working together, you’ll know your marketing is in good hands. It’ll be one less hat you have to wear. And if you don’t feel this weight off your shoulders, I’ll give you your money back.
Tremendous upside and zero risk!
Frequently Asked Questions
On the fractional CMO tier, I will assist with recruitment. However, I will need support from your HR team. For instance, I’ll need HR to publish job postings, conduct phone screenings, and check references. As your fractional CMO, I will interview candidates and assess their marketing acumen, but I will rely on others within your organization to assess culture fit.
No, I have just a 30-day rolling commitment. If you need to downgrade or cancel, simply email me on or before your billing date and you will be charged your final payment at that tier. I do not process partial or prorated refunds.
Monthly. The first month’s invoice must be paid before work can begin.
Yes, I offer a 30 day money-back guarantee. If we agree to a partnership and we later discover it’s not a good fit, you’ll get 100% of your first month’s payment back. It’s seriously zero risk.
No, we can begin our engagement at the fractional CMO or marketing advisor tier. However, the most common path is to start at the fractional CMO level and reduce the engagement level over time. This is because building the marketing foundation is the most time consuming part of the process. My goal is to build a self-sufficient team from within your organization. After about 6-9 months, once the appropriate team members are hired and trained, I will take a step back and act as a coach until the team is confident on their own. Then I will remain accessible as an advisor for as long as you need me.
Yes, I do. The tiers listed in the table above represent pricing for the most common scenarios based on my experience. Once we get on a call, we can work together to define the engagement level that best sets you up for success.