How the Buyer’s Journey Will Help You Craft a Successful Marketing Strategy

Understanding your customers’ decision-making processes is vital to creating an effective sales funnel. This knowledge will make it possible for you to provide the right information to your leads at the right time, helping to convert them into paying customers. In this article, we are going to take an in-depth look at this decision-making process […]
3 Ways to Personalize Your Digital Marketing Campaigns

Studies by organizations like Forbes and the American Marketing Association have found that the average consumer sees between 5,000 and 10,000 brand messages per day…
How to Define Your Target Audience in Three Steps

To be effective and efficient in any endeavor, you need to properly prepare your tools; otherwise, you’ll waste time and effort and end up with an incomplete or botched job.
What Is a Sales Funnel and Why Is It Important?

One of the most common questions we get asked by clients is, “What’s the most effective marketing technique that’ll get me leads?”
5 Industrial Email Marketing Tactics

For more than 20 years, email has been one of the most effective digital marketing tools available, especially in the industrial space.