Jasco Technology were shifting from the break/fix IT support model to higher-value managed IT services, and needed to adapt their messaging accordingly to reach the new audience. They wanted to increase community engagement and secure steady growth, but their website was not up to the challenge of meeting these goals.
We assigned a dedicated strategist to help develop messaging that communicates their new service model and the benefits of managed services over break/fix. This was achieved with a blog series and outbound email campaigns to educate current clients and mailing list members. We built SEO-optimized landing pages targeting specific industries and created other blog and social media content to boost engagement.
The content on Jasco’s website now targets their ideal prospects and reflects their updated services. In their blog, social media, and email campaigns, they have an effective platform for communicating with existing clients and prospects alike, encouraging growth.
Working with our fractional CMO got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.
, Jasco Technology