How much is marketing really costing you today?
When done right, your marketing will pay for itself.
The average mid-sized business spends up to 10% of their revenue on marketing . How do they afford it? Simple economics: Every dollar they spend returns more than a dollar profit. So how can your marketing become a profit center rather than a cost center?
Effective marketing starts with strategy.
Together, we’ll create a marketing plan tailor-made for your business.
Why start with a marketing plan?
A Marketing Blueprint is the fastest way to develop a killer strategy that will help you stand above your competition. I’ve spent years optimizing the process. Once you have it, you won't know how you lived without it.
Once your strategy has been developed, we'll put it into action.
I'll be your part-time Chief Marketing Officer, managing marketing initiatives with your team to ensure they perform.
I'll create detailed 90-day campaigns, briefs, and wireframes that provide strategic direction to your team.
I'll be a trusted advisor, providing feedback and advice so you and your team are headed in the right direction.
What is a marketing partnership?
Together, we will develop your own marketing system that not only grows your business, but helps you build your in-house team. Our partnership will continue for as long as you are benefiting with me by your side.
If you aren’t satisfied with the value you’re receiving from the Marketing Blueprint development process, you can cancel within the first 14 days and get a full refund. No questions asked.
Yes, it’s truly risk-free.
I know how difficult it can be to sift through all the marketing options available. It can take months to decide and there are no guarantees. If you choose the wrong option, you’ll have wasted a lot of time and money.
I’ve shifted this risk from you to me. If you start with a Marketing Blueprint, I’ll invest my time and effort on you and your business. If you’re not satisfied for any reason within the first 14 days, I’ll give you a full refund. No questions asked.
I only work with a handful of clients long term, so it’s important to determine that we’re a good fit. The Marketing Blueprint is the easiest way to make sure this will be a great marketing partnership.
Not at all, but your skepticism is reasonable.
You’ve probably encountered some sort of “blueprint” or “roadmap” before. Maybe it was an automated report that didn’t provide any real value. Or perhaps you’ve received a proposal full of pages showing how great an agency is, to convince you to sign a 1-2 year contract.
My Marketing Blueprint isn’t a proposal, it isn’t an automated report, and it isn’t generic. Rather than pitching you services, the purpose of the Marketing Blueprint is to provide you with value from day one. It’s a marketing analysis, strategy, and plan that we’ll develop together to help you reach your goals.
Each week we’ll speak together, refine your strategy, and I’ll provide you with deliverables that you’ll benefit from, even if you don’t choose to hire me on an ongoing basis. The Blueprint will be unique to your business because we will create it through research and consultation.
If your brand messaging is on point and you already have buyer personas and a marketing strategy, that’s great! It will make the process even smoother. I’ll incorporate what you have.
However, we can’t skip the Blueprint because it’s a critical step. While you know about your business, I need to make sure I get to know it as well, so I can market you effectively.
Once your strategy is well defined in your Marketing Blueprint, we can turn the plan into action. The two key focus areas will be rebuilding (or improving) your website and creating and launching your marketing campaigns.
We can work together on a per project basis or on a monthly retainer basis. I’ll customize the solution based on the level of engagement that works best for you.
If you want to discuss more about your specific situation, just schedule a non-sales call and we’ll figure out the best solution.
Absolutely not. If we enter into a Dedicated Marketing partnership, I will work to prove my value each and every month. All I ask is that you give me 30 days notice if you decide to cancel.