Pricing
How much is marketing really costing you today?
When done right, your marketing will pay for itself.
The average mid-sized business spends up to 10% of their revenue on marketing [1]. How do they afford it? Simple economics: Every dollar they spend returns more than a dollar profit. So how can your marketing become a profit center rather than a cost center?
Effective marketing requires strategic leadership.
CMO leadership at a fraction of the cost of a full-time hire
Choose Your Level of Engagement:
Tier 1
Fractional CMO
I'll lead your inbound marketing team to ensure results. If you lack a team, I'll help you build one.
Done-For-You
$6,000/mo
Tier 2
Marketing Coach
I'll give your team the strategic direction it needs to run effective and highly targeted inbound campaigns.
Done-With-You
$3,500/mo
Tier 3
Marketing Advisor
I'll provide feedback and advice so you and your marketing team stay headed in the right direction.
Strategic advice
$1,500/mo
Strategy sessions
Calls and email
Marketing feedback
Vendor guidance
90-day campaigns
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Sprint planning
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Marketing systems
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Team coaching
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Team recruiting
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Team management
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Budget management
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KPI accountability
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Leadership meetings
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Choose Your Level of Engagement:
Tier 1
Fractional CMO
I'll lead your inbound marketing team to ensure results. If you lack a team, I'll help you build one.
Done-For-You
$6,000/mo
Strategy sessions
Calls and email
Marketing feedback
Vendor guidance
90-day campaigns
Sprint planning
Marketing systems
Team coaching
Team recruiting
Team management
Budget management
KPI accountability
Leadership meetings
Choose Your Level of Engagement:
Tier 2
Marketing Coach
I'll give your team the strategic direction it needs to run effective and highly targeted inbound campaigns.
Done-With-You
$3,500/mo
Strategy sessions
Calls and email
Marketing feedback
Vendor guidance
90-day campaigns
Sprint planning
Marketing systems
Team coaching
Choose Your Level of Engagement:
Tier 3
Marketing Advisor
I'll provide feedback and advice so you and your marketing team stay headed in the right direction.
Strategic Advice
$1,500/mo
Strategy sessions
Calls and email
Marketing feedback
Vendor guidance
Transform your business in 90 days
It's easy to fall into the marketing money trap. It goes something like this: Hire an internal marketer or agency, get underwhelming results, wait a few months for things to improve, give up and search for a new provider, then repeat. This trap can last months or even years. In fact, many companies never get out of it.
When you hire me, you'll gain instant access to marketing expertise and leadership. We'll work together to build a strong marketing foundation and a clear strategy from within your organization. Doing so will set the trajectory for long term business success, defined by KPIs and deliverables.
You'll be amazed at what we will accomplish together in just the first 90 days.
| Internal interviews | |
| Client interviews | |
| Vendor interviews and assessment | |
| Competitor analysis | |
| SEO analysis | |
| SWOT analysis | |
| Marketing gap analysis | |
| Buyer personas | |
| Buyer’s journey map | |
| Customer narrative | |
| Pitch script | |
| Marketing dashboard + KPIs | |
| Marketing content calendar | |
| Published case study | |
| 90-day campaign launch |
Money-back guarantee
Positive outcomes for your business are all that matter. I only require a month-by-month rolling commitment without locking you into a long term contract. If you aren’t satisfied with the value you’re receiving within the first month, you can cancel at any time and receive a 100% refund. From the second month onwards, you pay the full month in advance and can cancel the following month at any time.
FAQ
Yes, I do. The tiers listed in the table above represent pricing for the most common scenarios based on my experience. Once we get on a call, we can work together to define the engagement level that best sets you up for success.
No, we can begin our engagement at the fractional CMO or marketing advisor tier. However, the most common path is to start at the fractional CMO level and reduce the engagement level over time. This is because building the marketing foundation is the most time consuming part of the process. My goal is to build a self-sufficient team from within your organization. After about 6-9 months, once the appropriate team members are hired and trained, I will take a step back and act as a coach until the team is confident on their own. Then I will remain accessible as an advisor for as long as you need me.
Yes, I offer a 30 day money-back guarantee. If we agree to a partnership and we later discover it’s not a good fit, you’ll get 100% of your first month’s payment back. It’s seriously zero risk.
Monthly. The first month’s invoice must be paid before work can begin.
No, I have just a 30-day rolling commitment. If you need to downgrade or cancel, simply email me on or before your billing date and you will be charged your final payment at that tier. I do not process partial or prorated refunds.
On the fractional CMO tier, I will assist with recruitment. However, I will need support from your HR team. For instance, I’ll need HR to publish job postings, conduct phone screenings, and check references. As your fractional CMO, I will interview candidates and assess their marketing acumen, but I will rely on others within your organization to assess culture fit.