Before partnering with us, A Couple of Gurus’ marketing efforts were sporadic and lacked direction. They wanted to be more intentional about the market segments they served and highlight their specialities, but they lacked the resources to craft their message and execute successful campaigns. Their outdated website offered a poor user experience and did not clearly reflect their values.
We assigned a dedicated strategist to take on the role of their vCMO. They worked closely with the Gurus’ leadership to craft a strategy and set out a clear execution plan. In regular 1:1 calls, we turned their thoughts into content that could be used for their marketing, including conversion-focused blogs and guides. Leveraging our team of SEOs, writers, designers, and developers, we refreshed their website with better UX, new messaging, and pages targeting specific industries.
By streamlining their marketing efforts, they were able to stay on target and sustain a content marketing strategy that delivered great results, including new leads every month. Their website now communicates their brand and values clearly. They see significant traffic to their site related to keywords they were targeting, such as “CMMC”.
We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.
, A Couple of Gurus