Challenges
Despite ample expertise and authority in their field and no shortage of satisfied clients, Leverage IT lacked an effective method for generating leads. They struggled to differentiate their messaging, resulting in a generic website. Their service pages failed to connect with readers, did not target keywords or buyer personas, and did not offer clear, appealing paths to conversion.
Solutions
After defining Leverage IT’s unique identity, services, and target audience in a Marketing Blueprint, we used this knowledge to optimize their website. We created SEO industry pages and new versions of their core service pages with clear CTAs directed at their target audience. Custom blogs and pillar pages on focus topics were used to connect with readers, and a custom eBook and online surveys were created to capture new leads.
Results
Now in their third year with our dedicated strategist, Leverage IT’s website clearly communicates their wide array of branded services and industry-specific expertise. User-friendly website design and targeted content attract prospects and present clear paths to conversion that result in new leads.
Services we provided
Guides, eBooks, and other high-value but free content that appeals to the target audience and persuades them to share their contact information.
