Case Study

StratInt Research

StratInt Research was founded with the mission of providing accurate monitoring and analytics that deliver strategic insights to decision makers.

Challenges

StratInt Research was missing a clear brand identity and a corporate website that reflects the expertise and high-precision work they deliver to their clients. They also lacked a comprehensive strategic marketing plan aimed at defining their target audience and how to engage with them effectively.

Solutions

We assisted StratInt Research on multiple levels. We started by refining their target audience, developing a customer narrative and pitch script, and analyzing their online presence as well as their online competitors'. We then came up with a new brand identity and logo that reflects who they are and what they stand for. Finally, we completely redesigned their website, strengthening their homepage and strategic internal pages with the right brand messages, and adding missing pages identified in the content gap analysis.

Results

StratInt Research is now well equipped with a strategic marketing plan and roadmap, in addition to a brand-new SEO-optimized website with a modern look and content that is relevant to their target audience. Through branding exercises conducted by us, StratInt Research have refreshed their brand identity and are now confident prospecting potential clients and partners/investors with their new set of marketing tools.

Services we provided

Web Development The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
SEO Analysis We deliver a report that reveals gaps and opportunities in the client’s SEO strategy, and helps them publish content their customers are really searching for.
Pitch Script We write targeted pitches based on the Ray Edwards framework that are used for the client’s website, email campaigns, and other marketing materials.
Customer Narrative We work with the client to clarify their brand voice and make their website and marketing materials appealing to their ideal prospects.
Competitor Analysis We investigate the client’s rivals’ strategies, strengths, and weaknesses to identify opportunities for the client to stand apart.
Buyer Personas Using the client’s current customer data, we create profiles of ideal prospects so we know who to target and who not to target.
Marketing Strategy Direct communication with a dedicated Growth Manager, a marketing expert who is backed by a team of writers, designers, and developers. They research the business and plan unique campaigns.

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